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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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Internet Home Based Businesses – Finding the One That You Can Achieve Success With

There are so many people who are curious about the online world and dedicate a lot of time to going on it in search of a perfect way to make income. One of the best ways is going to be to get involved with an Internet home based business. The only obstacle that you’re going to face is that there are a lot of Internet home based businesses that you’re going to encounter when you first go on the Internet and not all of them are going to be truly legit. There are many people on the Internet that try to take advantage of those who are new to the online world.This is why you have to be very careful and understand that not everything that you see is real because some people are going to lie to you in order to get you involved in the business. The best way to make sure that you avoid these people that try to take advantage of you is by gathering enough information before making any decisions.Every time that you encounter a home based business that you find interesting you have to make sure that you gather enough information on it to know that the people are telling you the truth. You’re going to be surprised how many businesses promise you so much and talk so much but have been around in business for only a couple of days.I understand that everybody deserves a chance and every business starts at one point in their career but you have to be very careful because not everybody is what they seem to be. The last thing you want to happen is for you to invest your time into something that is going to disappear once it gets enough money.

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Why Commercial Real Estate Investments Make Sense Now

“Why should I invest in Commercial Real Estate?,” someone recently asked me. With the well-publicized drop in residential prices in some areas of the country, it might seem prudent to be avoiding real estate right now. Fortunately, all real estate is local, and San Antonio has actually been showing appreciation in prices, even though sales volume has slowed to merely what it was in 2005. But commercial real estate is a different animal altogether:

First, commercial real estate is strictly property for businesses, i.e., retail centers, office buildings, warehouses, manufacturing sites, apartments, and land.
Second, there is less of it than homes. There are about 14,500 pieces of commercial property in San Antonio versus perhaps 300,000 homes.
Third, commercial real estate is either for the use of a business or for producing an investment return, as opposed to a house you and your family may live in.
So, why invest in this area? Some of the great fortunes in the U.S. have been based on real estate. Be it the King Ranch or Donald Trump, property investment can produce returns far in excess of the rate of inflation. Diversification is fundamental to good financial planning and that means splitting up your investable dollars into different sectors that will not act similarly. Investing in the stock market, where you can see the hour-by-hour and day-by-day gyrations of your portfolio can be stomach wrenching. Real estate trades hands infrequently, so the valuations are less subject to daily events and more governed by yearly trends of supply and demand. Putting a 5% to 15% portion of your investment portfolio in property is a very prudent thing to do. This will help stabilize your overall returns and real estate may often move in the opposite direction of the stock market. For instance, commercial real estate, as measured by the index of equity real estate investment trusts over the past 10 years, returned a total of 12.4% versus the SP-500 returns of just under 10%. Here are the basic ways you make money from investing in commercial real estate:

Income: Commercial investment properties will be leased to tenants, like businesses, and retail stores. These leases produce rental income for the owner which should create positive cash flow after the mortgage and expenses are paid. This may produce an income of 5% to 10% per year of the amount you invested.
Depreciation: Also called cost recovery, this tax write-off shelters some or all of your income from the expense of taxes. You write off the cost of the building and some of the building components, but not the land it sits on.
Equity build up: Because you can use your rental income produced by your tenants to pay your mortgage, then the part of your mortgage that is principal – but not interest expense – reduces the amount of your loan and thus builds up your equity in the property.
Appreciation: The property becomes worth more money 1) as the rent income goes up, 2) as the market puts a higher value on the rents and 3) as the land value goes up. Additionally, the value usually goes up somewhat in proportion to inflation so that property is a good hedge against inflation.
Leverage: When you borrow money to buy the property, you can control the entire property for a small percentage of the purchase price. Then because your mortgage is fixed, the appreciation in the equity portion of your investment is amplified. You can control more property for less money. For example, if you buy a property for $4, with $1 of your own and $3 you borrow, and the property goes up in value to $5, then you sell it, pay back the $3 you borrowed and keep the $2 left over. You have doubled your money when the property value went up only 25%. And the interest expense of the mortgage is tax deductible.
You may notice that these five elements of commercial investment form the acronym IDEAL coined by Certified Commercial Investment Members (CCIM), the experts in commercial real estate, a good way to remember it. This is not to say that commercial property investment is ideal, but it may be ideally suited to help you diversify your investments so that you are piece of mind or lack thereof is not tied to only one type of investment, like stocks, bonds, gold or oil wells. Spreading your investments into a well thought out variety of investments is a very smart thing to do and putting some of your hard earned money into commercial real estate investments can pay off for you. What are the three most important things in real estate?

Location It is crucial because that is the essential element of property-it doesn’t move, in Spanish it is “inmobiliaria”, the immovable.
Timing. A tract of land on north Loop 1604 in 1980 simply was a ranch or ranchette on the famous “death loop,” the two-lane farm-to-market road outside of town. Now, as time has progressed and the path of growth has overtaken it, Loop 1604 is a 6-lane expressway with office buildings, retail centers, and restaurants. But you can also find vacant tracts of land inside Loop 410 that have never been built on, growth has stopped in that area, maybe properties are declining and time has passed them by. Another example: Californians thought 15% per year appreciation was their birthright. Now they have seen that trend reversed. Like most things in life, timing is everything and real estate is no exception.
People. Every property is owned by someone, and after my many years in this business, every property has a story. People who own, buy, sell and use real estate are the real reason it has value or not. People are the true key to value.